Your choice for car rentals in Birmingham, AL.

Looking for a rental car company you can trust? We're Birmingham's #1 choice for auto rentals. We provide a simple, excellent, and memorable car rental experience for every single person.

An orange sports car parked on an asphalt road with trees in the background.

Why choose SOW Auto Rentals for your rental car in Birmingham?

SOW Auto Rentals is committed to providing you a world class car rental experience. Our goal is to create a seamless car rental journey to every single guest. No matter the reason for your rental car, we want this process to be memorable and enjoyable. At SOW Auto Rentals, you are not just renting a car, but signing up for a car rental experience you will not forget.

We do things the traditional car rental companies will not do. We are regularly adding new ways to make your car rental experience in Birmingham the best you will encounter. We let you pick your exact rental car online, and will deliver that car to your doorstep or any other location within 25 miles of the greater Birmingham area. Our rental cars can be used for any reason and are eligible for insurance reimbursement. You can get the car you want with world class service included at no additional cost.

Sow Auto Rentals has grown in the Birmingham area car rental market and we’re not taking our foot off the pedal! Take our cars for a test drive today and see why so many are turning to SOW Auto Rentals as their primary rental car company in the Birmingham, Alabama area!

Book your Birmingham rental car today!

There's no reason to wait — get your auto rental in Birmingham with instant booking and door-to-door delivery.

What Our Guests Love Most

Our goal is to provide a simple, excellent, and memorable car rental experience. Here’s what our guests love most about renting with us!

  • Door-to-Door Delivery

    We will deliver and pick up your rental car at any location in a 25-mile radius of our Birmingham, AL office.

  • 24/7 Service

    Our guest experience team is available 24/7 to ensure you have the best experience possible with your car rental reservation.

  • Pick Your Car

    You get to pick your actual car you will rent! The car you rent online is the car you drive. 

  • Instant Booking

    Get your car as fast as 3 hours from the time you book.

SOW Auto Rentals Guarantee

Our goal is to bring unmatched service to your car rental experience in Birmingham. Our team is available 24/7 to ensure that your car rental experience with SOW Auto Rentals will be one of the best car rental experiences in Alabama you will encounter.

That’s why we’ve included things like instant booking, door-to-delivery pickup & delivery, care packages, and a clean car guarantee with every car rental reservation.

See what Birmingham customers have to say about SOW Auto Rentals.

    Everything was great from start to finish. Communication was prompt, and instructions were clear and to the point in a professional manner! The vehicle was spotless and in great condition upon arrival!

    Kyle M.

    This was my first time and it was AMAZING!! The ease of renting a vehicle was A-1, compared to the traditional rental car companies. Everything from corresponding with the company and getting a reply, was very simple and professional. The vehicle itself was very comfortable for my family. I certainly will be using this app in the future! Thanks!!

    L S G.

    Smoothest and most efficient drive ever with quick and easy check in. I can’t wait to rent a car with this company again.

    Desmen M.

    My experience was Awesome!!! Easy pick up & easy drop off! I was really impressed with the gift bag! I will definitely use again for any of my future car rental needs! Thanks for answering my questions promptly & the generous mileage allowance!

    Deborah W.

    Our second trip with SOW Auto Rentals was another 5 star experience. The car was just as described, pickup and drop off were a breeze, and communication with SOW before, during, and after our trip was seamless. Renting with SOW is now our “go to” when we need a car rental!

    Jessica P.

    A+. Excellent communication. Clean vehicle. Will not hesitate to rent from them in the future.

    Michael S.

    The car was in good condition and very clean. The instructions for pick up and drop off were clear and easy to follow. Highly recommend using SOW Auto Rentals for your next trip!

    Sandra K.

    Renting with SOW Auto Rentals was as good as it gets in terms of a rental car experience. Seamless check-in/out process, attention to detail within the rental car itself, and easy communication. Highly recommend!

    Christophe L.

    SOW Auto Rentals is amazing. My car was very easy to pick up. I was stressing out about renting a car but it was so easy with SOW. The car was so clean when I picked it up and I had a great time in a very fun little fast car. I needed to extend my trip but someone had the car booked after me. The SOW team worked things out so I didn’t have to change rental cars. I will 100% use SOW Auto Rentals for my next trip anytime. Thank you so much, I highly recommend to anyone!

    Connor L.

    This trip with SOW Auto Rentals was awesome. I absolutely loved the welcome kit that they left; it was courteous and useful! The car was amazing and so was the company! I was given all the information I needed ahead of time and I appreciate a good communicator! I will definitely be booking with them again!

    Jessica M.

The SOW Auto Rentals Process

  1. A luxury suv parked on a road next to a body of water on a clear day.

    Select your car

    Pick the exact car you like from our fleet of rental cars in Birmingham, AL.

  2. A person holding a smartphone with text on the screen, likely reading or typing a message, while standing on a platform.

    Select your dates

    Select the dates of your car rental reservation.

  3. Man in a flat cap and plaid shirt smiling while sitting in the driver's seat of a car with red leather interior.

    Enjoy your ride

    Book your car & get ready for the best car rental experience you will encounter! We’ll deliver your car to your door in Birmingham.

Top 4 Reasons People Rent a Car with SOW Auto Rentals in Birmingham

Here are a few reasons why our guests love to rent a car with SOW Auto Rentals in Birmingham.

  • Replacement Vehicle

    When your car is unavailable, our team is there for you. Our rental cars are covered by insurance and we’ll work alongside you to simplify the car rental process.

    A man wearing sunglasses and casual clothing is sitting on the hood of a black sedan parked on an asphalt road with trees in the background.
  • Business Trips

    Whether you’re renting a car in Birmingham for a work trip or your organization needs to book multiple cars for an event, we have you covered.

    A man in a casual black outfit exits a car, looking to his side with a relaxed posture.
  • Family Vacations

    If you are traveling to or from Birmingham and need to rent a car, we can help. Our larger SUV’s to smaller compact cars are available to you. 

    A smiling woman in the passenger seat and a man wearing a cap in the driver's seat enjoying a car ride together.
  • Date Nights & Bucket Lists

    Everybody needs to experience what life is like inside a Bentley. Whether you would like to rent and test drive a luxury vehicle for fun or need a higher-end automobile for hosting guests, we have the right car for you.

    Two individuals holding hands in the front seat of an audi vehicle, with a close-up of the center console, gear shift, and their lower extremities.

Frequently asked questions for car rentals in Birmingham, AL

Don't see an answer to your question? Contact us and we will be happy to help answer any question you have about our auto rental process and service.

Contact us
  • I have an immediate need to rent a car in Birmingham quickly. Does SOW Auto Rentals accommodate immediate needs for car rentals in Birmingham?

    Yes, SOW can accommodate most cases for immediate car rental needs in Birmingham.

  • Does SOW Auto Rentals deliver rental cars to any location in Birmingham, AL?

    Yes, we will deliver cars in the greater Birmingham metro area.

  • Does SOW Auto Rentals deliver cars outside of Birmingham, AL?

    Yes, we will deliver rental cars in Birmingham as well as the surrounding cities in the Greater Birmingham area.

  • Can I rent a car from the Birmingham airport?

    Yes, you can rent a car from SOW to be delivered to your location at the Birmingham airport.

  • Why do people say we are the best car rental company in the Birmingham area?

    Our owners live in the Birmingham area and wanted to provide a world-class rental car experience to guests traveling in Birmingham. Our mission is to provide a simple, excellent, and memorable experience for every single guest. Whether you are renting an economy car as a replacement vehicle, or you are renting an exotic for a bucket list adventure, we promise to always provide an excellent experience.

  • Do you provide short and long-term car rentals in Birmingham?

    Yes, we absolutely do! We can help you whether you need a replacement vehicle for a couple of days or for months. We will also help you navigate communication with your insurance company to make sure you are covered for a replacement vehicle.

  • I wrecked my car and need a replacement vehicle. Are SOW Auto Rental’s cars covered by insurance?

    Yes! We know the stress around renting when your car is unavailable. Not only are our rental cars covered by insurance, can also help you navigate the insurance process to simply your rental car experience.

  • I need to rent a car in Birmingham for a work trip. Can SOW help me?

    Yes! You can either rent a car personally or your company can book directly with SOW Auto Rentals.

  • Does SOW Auto Rentals have opportunities for corporate partnerships in Birmingham, AL?

    Yes! Talk with our sales team at [email protected] to discuss corporate partnership discounts!

You are one step closer to the best rental car experience you will encounter.

A white range rover parked on an asphalt surface with trees in the background.