A better way to experience your auto rental journey.

We provide a simple, excellent, and memorable car rental experience for every single person.

A person stands beside a blue sports car parked on the side of a road with trees in the background.

Looking for a rental car in the Greater Birmingham area? You’re in the right place.

We provide central Alabama with a world class car rental experience.

Check out our fleet!
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What Our Guests Love Most

Our goal is to provide a simple, excellent, and memorable car rental experience. Here’s what our guests love most about renting with us!

Top 4 Reasons People Rent a Car with SOW Auto Rentals

Here are a few reasons why our guests love to rent a car with SOW Auto Rentals.

SOW Auto Rentals Guarantee

Our goal is to bring unmatched service to your car rental experience in the greater Birmingham area. Our team is available 24/7 to ensure that your car rental experience with SOW Auto Rentals will be one of the best car rental experiences in Central Alabama you will encounter.

That’s why we’ve included things like instant booking, door-to-delivery pickup & delivery, care packages, and a clean car guarantee with every car rental reservation.

Check out what our customers have to say.

    A+. Excellent communication. Clean vehicle. Will not hesitate to rent from them in the future.

    Michael S.

    The car was in good condition and very clean. The instructions for pick up and drop off were clear and easy to follow. Highly recommend using SOW Auto Rentals for your next trip!

    Sandra K.

    Renting with SOW Auto Rentals was as good as it gets in terms of a rental car experience. Seamless check-in/out process, attention to detail within the rental car itself, and easy communication. Highly recommend!

    Christophe L.

    Great service! I highly recommend SOW Auto Rentals! Clear instructions- super easy pick up and drop off. Literally the best experience I have had.

    Tiffany O.

    Everything was great! Getting the car and dropping it off was so easy. The SOW Auto Rentals team responds very quickly to any questions. Vehicle was clean and ran very nice. Definitely recommend renting from this company. Renting a car has never been easier!

    Raven B.

    This trip with SOW Auto Rentals was awesome. I absolutely loved the welcome kit that they left; it was courteous and useful! The car was amazing and so was the company! I was given all the information I needed ahead of time and I appreciate a good communicator! I will definitely be booking with them again!

    Jessica M.

    Smoothest and most efficient drive ever with quick and easy check in. I can’t wait to rent a car with this company again.

    Desmen M.

    Everything was great from start to finish. Communication was prompt, and instructions were clear and to the point in a professional manner! The vehicle was spotless and in great condition upon arrival!

    Kyle M.

    My experience was Awesome!!! Easy pick up & easy drop off! I was really impressed with the gift bag! I will definitely use again for any of my future car rental needs! Thanks for answering my questions promptly & the generous mileage allowance!

    Deborah W.

    This was my first time and it was AMAZING!! The ease of renting a vehicle was A-1, compared to the traditional rental car companies. Everything from corresponding with the company and getting a reply, was very simple and professional. The vehicle itself was very comfortable for my family. I certainly will be using this app in the future! Thanks!!

    L S G.

The SOW Auto Rentals Process

  1. A luxury suv parked on a road next to a body of water on a clear day.

    Select your car

    Pick the exact car you like from our fleet of rental cars in Birmingham, AL.

  2. A person holding a smartphone with text on the screen, likely reading or typing a message, while standing on a platform.

    Select your dates

    Select the dates of your car rental reservation.

  3. Man in a flat cap and plaid shirt smiling while sitting in the driver's seat of a car with red leather interior.

    Enjoy your ride

    Book your car & get ready for the best car rental experience you will encounter! We’ll deliver your car to your door.

You are one step closer to the best rental car experience you will encounter.

A white range rover parked on an asphalt surface with trees in the background.