A better way to experience your auto rental journey.

We provide a simple, excellent, and memorable car rental experience for every single person.

A person stands beside a blue sports car parked on the side of a road with trees in the background.

Looking for a rental car in the Greater Birmingham area? You’re in the right place.

We provide central Alabama with a world class car rental experience.

A person is sitting on the ground, leaning against a parked black car, with trees in the background.

What Our Guests Love Most

Our goal is to provide a simple, excellent, and memorable car rental experience. Here’s what our guests love most about renting with us!

Door-to-Door Delivery
We will deliver and pick up your rental car at any location in a 25-mile radius of our Birmingham, AL office.
24/7 Service
Our guest experience team is available 24/7 to ensure you have the best experience possible with your car rental reservation.
Pick Your Car
You get to pick your actual car you will rent! The car you rent online is the car you drive.
Instant Booking
Get your car as fast as 3 hours from the time you book.

Top 4 Reasons People Rent a Car with SOW Auto Rentals

Here are a few reasons why our guests love to rent a car with SOW Auto Rentals.

Replacement Vehicle
When your car is unavailable, our team is there for you. Our rental cars are covered by insurance and we’ll work alongside you to simplify the car rental process.
Business Trips
Whether you’re renting a car in Birmingham for a work trip or your organization needs to book multiple cars for an event, we have you covered.
Family Vacations
If you are traveling to or from Birmingham and need to rent a car, we can help. Our larger SUV’s to smaller compact cars are available to you.
Date Nights & Bucket Lists
Everybody needs to experience what life is like inside a Bentley. Whether you would like to rent and test drive a luxury vehicle for fun or need a higher-end automobile for hosting guests, we have the right car for you.

SOW Auto Rentals Guarantee

Our goal is to bring unmatched service to your car rental experience in the greater Birmingham area. Our team is available 24/7 to ensure that your car rental experience with SOW Auto Rentals will be one of the best car rental experiences in Central Alabama you will encounter.

That’s why we’ve included things like instant booking, door-to-delivery pickup & delivery, care packages, and a clean car guarantee with every car rental reservation.

Check out what our customers have to say.

My experience was Awesome!!! Easy pick up & easy drop off! I was really impressed with the gift bag! I will definitely use again for any of my future car rental needs! Thanks for answering my questions promptly & the generous mileage allowance!

Deborah W.

This trip with SOW Auto Rentals was awesome. I absolutely loved the welcome kit that they left; it was courteous and useful! The car was amazing and so was the company! I was given all the information I needed ahead of time and I appreciate a good communicator! I will definitely be booking with them again!

Jessica M.

Renting with SOW Auto Rentals was as good as it gets in terms of a rental car experience. Seamless check-in/out process, attention to detail within the rental car itself, and easy communication. Highly recommend!

Christophe L.

Super easy to rent a car. The cars are clean and SOW Auto Rentals are very Professional. SOW is an excellent company and I prefer them in Birmingham!

Brody Y.

Everything was great! Getting the car and dropping it off was so easy. The SOW Auto Rentals team responds very quickly to any questions. Vehicle was clean and ran very nice. Definitely recommend renting from this company. Renting a car has never been easier!

Raven B.

SOW Auto Rentals is amazing. My car was very easy to pick up. I was stressing out about renting a car but it was so easy with SOW. The car was so clean when I picked it up and I had a great time in a very fun little fast car. I needed to extend my trip but someone had the car booked after me. The SOW team worked things out so I didn’t have to change rental cars. I will 100% use SOW Auto Rentals for my next trip anytime. Thank you so much, I highly recommend to anyone!

Connor L.

A+. Excellent communication. Clean vehicle. Will not hesitate to rent from them in the future.

Michael S.

Smoothest and most efficient drive ever with quick and easy check in. I can’t wait to rent a car with this company again.

Desmen M.

Great service! I highly recommend SOW Auto Rentals! Clear instructions- super easy pick up and drop off. Literally the best experience I have had.

Tiffany O.

Our second trip with SOW Auto Rentals was another 5 star experience. The car was just as described, pickup and drop off were a breeze, and communication with SOW before, during, and after our trip was seamless. Renting with SOW is now our “go to” when we need a car rental!

Jessica P.

The SOW Auto Rentals Process

Select your car
Pick the exact car you like from our fleet of rental cars in Birmingham, AL.
Select your dates
Select the dates of your car rental reservation.
Enjoy your ride
Book your car & get ready for the best car rental experience you will encounter! We’ll deliver your car to your door.